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Friday, December 28, 2007

Are black bloggers and black websites next multiplatform advertising opportunity?

Black Bloggers the next multiplatform advertising opportunity?

Judging from the findings of a recent online survey, African Americans, and Black Bloggers may be advertisers next multiplatform demographic. Black bloggers and websites should not be surprised when advertisers start hitting them up with advertising opportunities. Check out this recent article in yahoo and Reuters:



H/T Carolyn Kay, MakeThemAccountable.com

Americans more wired: survey

The "State of the Media Democracy" notes that in Deloitte's first edition of the survey just eight months earlier, 24 percent of consumers used their cell phones as entertainment devices, meaning that usage has soared 50 percent.

About 62 percent of "millennials" (consumers 13-to-24-years-old) are using their cell phones as entertainment devices, up from 46 percent in the previous study conducted February 23-March 6, 2007. And among Generation X consumers (25-to-41-year-olds), the number grew to 47 percent from 29 percent in the earlier survey.

About 20 percent of consumers said they are viewing video content on their cell phones daily or almost daily.

The percentage of consumers watching TV online jumped from the 23 percent figure reported in the previous study. Roughly 54 percent of those surveyed said they are making their own entertainment content through editing photos, videos or music, 45 percent said they are producing that content for others to see, and 32 percent said they consider themselves to be "broadcasters" of their own media.

"I think for advertisers one of the conclusions is you don't make decisions to advertise either on television or the Internet when you want to hit all the demographics, but rather you need to have a multiplatform strategy," said Ken August, vice chairman and national sector leader for Deloitte & Touche's media and entertainment practice, which commissioned the study. "It shouldn't be an either or proposition." More HERE

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