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Tuesday, December 25, 2007

FCC adopts “No Urban Dictates” in advertising practices

FCC adopts proposal to eliminate “No Urban Dictates” advertising practices

By Ken Smikle
Target Market News


The Federal Communications Commission at yesterday’s monthly meeting took what is being called an historic step to address the discriminatory advertising practice that exclude black-oriented and Hispanic-oriented radio stations from receiving a fair share of advertising revenues.

The use of the “no urban dictate” policy, as it’s called, occurs when advertisers and their agencies intentionally by-pass urban and Latino stations, supposedly because the advertiser client has dictated that its ads not be placed with those outlets. African-American broadcasters have long
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